Why Organic

Better futures for our families.

You’ll probably be familiar with the main reason people switch to organic food – they don’t want residues from chemical sprays or fertilisers used in the growing process.

But there’s other reasons it makes sense to choose organic, whether you’re growing your own produce, buying ingredients and products to cook with at home, or enjoying a meal out.

Because organic farmers grow food in good quality soil, and avoid things like synthetic sprays, fertilisers and hormones during production, the food they produce is nutrient rich and bursting with natural flavour. They often sell through local outlets and farmers markets too, which promotes close ties between families, growers and their communities.

Here's why we believe in supporting organic and natural whole foods.


How food is grown

Organic producers eliminate the use of synthetic pesticides, and the Soil and Health Association says residues from many types of pesticides have been found in recent tests of food that is not grown organically. Buying organic is the best way to avoid potentially adverse effects pesticides– but also to avoid genetically modified inputs that may also carry a risk of harm to our health. Avoiding these not only benefits organic food buyers, but the grower and their workers, too.

Caring for the earth

By growing food that doesn’t use chemical sprays, organic farmers also take care of the planet by keeping these chemicals out of the soil, waterways and air. That has a positive flow on effect not only to humans, but to species whose habitats include these waterways. Part of caring for these habitats is promoting protection of ecosystems and cultivating biodiversity. And by protecting soil health, organic producers look to preserve the levels of minerals and micronutrients in it and avoid deficiencies of these in their produce.


Strengthening communities

Organic gardeners often have sales channels that support local production and local buying – they might run help set up a community or school garden, or they might sell through a farmers market in their area. Sourcing or buying produce from these outlets is a good way to support producers in your neighbourhood and to have get information directly from the grower about how the food is produced. As a result, organic food is made more accessible to families. If you’re a parent, you might also want to use trips to the farmer’s market or community garden as a chance to talk to you children about how organic food is produced.

Animal welfare

There are strict standards for certified organic producers when it comes to the care of animals that are farmed for meat or dairy production. These relate not only to how the animal is treated for certain conditions, but also their access to free pasture grazing and use of organically produced feed.


Eating well

With a shift towards health and wellness, including clean eating, going organic is increasingly on the radar. As part of this trend, consumers want to know what’s in their food and make sure it’s grown or manufactured in a healthy way. They can introduce organic produce as part of healthy nutrition by establishing their own garden at home or seeking out store goods that certified organic.