What is organic

Fertile soil, abundant agriculture, nutrient rich food.

We know organic food is grown in healthy soil, without the use of genetic modification or chemical treatments like fertilisers or pesticides. 

But organic is about so much more than the way food is grown and brought to our table.

We believe organic is a holistic way of life that supports families and farmers, empowers communities, and underpins our commitment to providing healthy food for every Kiwi home. The practice is the foundation for preserving precious natural resources, caring for animals, ecosystems and biodiversity, and offering a sustainable future for the planet.

Fertile soil, abundant agriculture, nutrient rich food – it’s simply our promise to nurture healthy families.